Globalive Wireless chief Anthony Lacaverahas high hopes, and not just for the new cellular service he hopes tostart later this year. He's inviting “other Canadian wireless leaders”to join him on his company's WirelessSoapbox.com Web site to talk abouthow Canada stacks up against other wireless countries. Execs from Bell,Rogers, Telus, DAVE Wireless, Public Mobile and Videotron appearing on acompetitor's site? Why would they do this? Lacaveraexplains:

“We need to have an open dialogueabout this,” he said in an interview. “There's lots of speculation outthere about what's good, what's no so good about Canada. Let's geteverybody out there and talk about it … This isn't aboutincumbent-bashing. I think the incubents have a great business. I'vesaid that before. I think the opportunity is to talk to the incumbents,get them engaged in the discussion. I think they run great businesses.This is really a broader opportunity.”

Lacavera, of course,wants to keep his company in the news — or, as the marketing peoplesay, gain some mindshare — until his company launches service monthsfrom now. The soapbox Web site helps do that. So I asked what's in itBell/Telus/Rogers me to appear on a Globalive-run site? “They've beensaying for a long time their service levels and features and offeringsare world-class. Why not come out and say so?

“You think it lends too much credence to my story?” he asked innocently.

Ummmm,no, because you haven't gone live or set your prices yet. Once that'sdone, there will be a lot of mud-slinging. Until then, I suspect anydebate on Globablive's soapbox will be one-sided.

Would you recommend this article?

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada
Previous articleHow many Grade 9 kids want to be an IT manager?
Next articleIngram Canada executive lands at Synnex
Howard Solomon
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com