Taking a break from tracking server shipments and software licence sales, IDC has done a survey on behalf of ITAC that looks at Canadians’ attitudes towards traditional media (newspapers, TV, radio) vs. the Internet. ITAC notes that while online content is “creeping into the media mix” a large percentage believe it’s full of inaccuracy and bias.
Thanks, ITAC! Now we can drop this whole SEO and traffic monitoring nonsense and go increase our page counts to give Canadians what they really want. Don’t know if we can fit this particular survey into our next print issue, though. Being biased makes you funny that way.