Startup wireless companies continue to expand their subscriber bases, one by expanding distribution, the other by tweaking its plans.
Wind Mobile is expanding its retail presence in Toronto by hooking up with Value Mobile, which has outlets in four shopping malls. Value Mobile, which used to be called Cellular Point, already sells phones and connectivity to Bell Canada's Virgin line, Telus' Koodo and startup Mobilicity.
“A compelling part of Wind Mobile’s value is the control offered to mobile consumers including the freedom to choose international calling plans,” said Bobby Maker, CEO of Value Mobile, said in a statement. “Value Mobile is here to stay and we’re delighted to partner with Wind Mobile who will also have sustainability in the market for generations to come.”
On Thursday, Public Mobile, which operates in Toronto and Montreal, launched new overseas long distance and international texting services that can be added to voice plans.The new unlimited overseas long distance plan costs $15 a month and can only be added by those subscribing to the $40 a month Talk and Text plan. The overseas calling plan covers 45 countries, although calls to wireless users only work in five of them.
In addition, unlimited international texting to over 190 countries or territories, including Canada and the U.S. has been expanded to all Public Mobile text plans.

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