Public Mobile, Wind do some jockeying

Startup wireless companies continue to expand their subscriber bases, one by expanding distribution, the other by tweaking its plans.
Wind Mobile is expanding its retail presence in Toronto by hooking up with Value Mobile, which has outlets in four shopping malls. Value Mobile, which used to be called Cellular Point, already sells phones and connectivity to Bell Canada's Virgin line, Telus' Koodo and startup Mobilicity.
“A compelling part of Wind Mobile’s value is the control offered to mobile consumers including the freedom to choose international calling plans,” said Bobby Maker, CEO of Value Mobile, said in a statement. “Value Mobile is here to stay and we’re delighted to partner with Wind Mobile who will also have sustainability in the market for generations to come.”
On Thursday, Public Mobile, which operates in Toronto and Montreal, launched new overseas long distance and international texting services that can be added to voice plans.The new unlimited overseas long distance plan costs $15 a month and can only be added by those subscribing to the $40 a month Talk and Text plan. The overseas calling plan covers 45 countries, although calls to wireless users only work in five of them.
In addition, unlimited international texting to over 190 countries or territories, including Canada and the U.S. has been expanded to all Public Mobile text plans.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada
Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

Featured Download

IT World Canada in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Latest Blogs

Senior Contributor Spotlight