ProFIT is your new turnkey channel marketing solution

Stop wasting your hard earned vendor co-op dollars and your valuable time with the same old marketing plans that net you next to no results. Isn't it time for a new turnkey solution that will utilize these funds better and with a higher return?

How many times, as a solution provider or value added reseller, have you left vendor co-op or other marketing funds on the table because you simply did not have the time, resources or expertise to do something fantastic in your local market?

The time is now to use ProFIT, a turnkey marketing solution that can maximize your marketing and co-op dollars. How many times have you used your MDF dollars to take customers out for a round of golf or host them in a luxury box at the sports arena? Building goodwill with your best customers is fine, but these funds were never allocated for that. These funds were provided by your vendor partners to drive new business or increase current business with clients.

ProFIT can solve this dilemma for you. The ProFIT approach leverages Canada’s IT decision markers, providing you with qualified and nurtured leads for your sales consultants.

ProFIT is not like any other marketing solution because it has a hyper focus on reseller solutions that feature top vendor technology that deliver a competitive business advantage to customers.

Another advantage of ProFIT is that the business opportunities it harvests are aligned with your technology solutions and expertise.

This program is beyond innovative and can integrate online, print, event and social media products that are turnkey and appropriate for your business.

For vendors, ProFIT finally addresses the lack of marketing expertise and resources in the channel community in Canada. No longer will vendors be stuck paying out MDF and co-op funds for marketing activities that produce little to zero results.

ProFIT serves as an outsourced marketing department that helps acquire new business for the channel community. Flexible turnkey programs in lead generation, custom content, and events maximize marketing MDF/co-op dollars. The result is an outcome based campaign that drives traffic to participating reseller solutions and is measurable for the vendor partner.

For more information visit And start driving more business today!
Two quick hits before I go. Jay McBain has left Lenovo Canada for Autotask Corp. McBain joins Autotasked as a senior vice president of strategy and market development, reporting to chairman and chief visionary officer, Bob Godgart. McBain ran SMB for Lenovo Americas and he will be surely missed. CDN wishes McBain the very best.
Jeff Volpe has been promoted to Viewsonic president of the Americas.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada
Paolo Del Nibletto
Paolo Del Nibletto
Editor of Computer Dealer News, covering Canada's IT channel community.

Featured Download

IT World Canada in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Latest Blogs

Senior Contributor Spotlight