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Proctor & Gamble Canada

This clip, taken at CIO Exchange about two weeks ago, offers a detailed explanation of how one of Canada’s best known consumer products companies is making use of blogs, Google Maps and other tools in a way to engage with customers. My favourite is the one at the end. Runs about 5 minutes.

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Jim Love, Chief Content Officer, IT World Canada
Shane Schick
Shane Schickhttp://shaneschick.com
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