This course clearly links social media theory with practical and proven ROI case studies and addresses the roots and definitional constructs from leading practices for both profit and non profit organizations. Key areas covered include: blogs, micro-blogs, crowd sourcing, social bookmarking, social networking and wikis.
This course is designed for those with limited knowledge of social media. The course is centered around definitions, best practices and early stages of digital social media activities.
Week 1: Social Media Baseline
Definitions, evolution, convergence, strategy framework, and benefits.
Week 2: Social Media Key Terms (1)
Blogs, microblogs, crowd sourcing, RSS feeds, and social networking.
Week 3: Social Media Key Terms (2)
Bookmarking, collaboration, multimedia content hosting, podcasting, virtual worlds, and wikis.
Week 4: Implementation Basics
Growth trends, implementation life cycle, strategy & governance, pilots,operations, continuous improvement, and putting it all together.
