Okay, that headline is completely untrue but what better way for the business software maker to counter Microsoft’s recent contract win with Jerry Seinfeld? While Redmond is trying to out-cool Apple, Cosmo Kramer would bring some much-needed levity to Larry Ellison’s sweat shop by acting as comic foil.

Other great celebrity-vendor pairings we’d like to see? How about Mike Mysers (as Dieter) for SAP, Fred Savage (who could pass for a young Michael Dell) for Dell and for IBM you could cast . . . um, there’s really no one that could make Big Blue appear very cuddly. Except maybe Cookie Monster.

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Jim Love, Chief Content Officer, IT World Canada

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