One commentator has observed that Google is becoming the new Microsoft. Debatable. But it could be becoming the new Hugo Boss.
 
The search giant teamed up with three finalists from a fashion design competition sponsored by Vogue magazine and the Council of Fashion Designers of America to create Google-inspired clothing and accessories.
 
Gary Graham's “Peace” T-Shirt ($85) superimposes a stylized Google Maps map-point over search results for the word “peace.” Wariz's magnifying glass pendant ($200) features 100 links attached to a numeral “1,” symbolizing the googol (a number: one followed by 100 zeroes). Ohne Titel's oversize knit scarf ($300) is decked in Google's signature colours.
 
If any readers are willing to pay $300 for a scarf, I'll knit you one myself. Two, even.
 
 

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