Google has launched a Canadian version of its voice-recognition local search phone service, whereby users dial a hotline — 1-800-GOOG-411 — and respond to the questions posed by the voice-recognizing computer on the other end. This is a way to find a pizza place, for example.

According to Google engineers, the service has been tweaked to offer “Canadian English.”

“We incorporated some Canadianisms such as ‘eh,’ ‘Traw-na,’ ‘Cal-gry,’ and, of course, ‘aboot,'” a blog post said.

Well, it’s aboot time! We here in Traw-na wouldn’t know how to get to local businesses without the help of Google, eh? Perhaps Google will promote the service online and on TV with videos featuring animated beavers! Whoops, scratch that. Bell owns those cliches. Maybe something to do with maple syrup? (After all, Google is one of the stickiest sites out there.) Oh well. If it’s pandering and banal, we’re sure a search engine like Google will be able to find it.

Elsewhere on IT World Canada Blogs:
Google shouldn’t corner the market as an agent of organization

Dear customers: Microsoft addresses the XP outcry

Would you recommend this article?

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada

Related Download
Moving to the Cloud: Beyond the Myths Sponsor: Carbon60
Moving to the Cloud: Beyond the Myths
Get on the road to cloud success by moving past the myths around it.
Register Now