Generation Y wants Google and Apple

Published: September 30th, 2008

Toronto-based research firm DECODE released last week the results of a survey of 27,000 university students that revealed a good chunk of them may be interested in heading into the tech field after all

But only for the right company, of course.

The study found that two of the top five places to work were tech companies: Google and Apple. According to DECODE partner Eric Meerkamper, “The brands that were chosen are considered to be authentic and innovate; part of some new and important values emerging in the workplace. All of these organizations are places that resonate as being stable and secure. This is an important variable considering the substantial debt load many students will carry upon graduation given rising tuition costs.”

Students also want to work for these companies because they offer advancement opportunities and good work/life balance.



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