For Oracle the Sun is Shining

Published: April 21st, 2009
Image via CrunchBase

Ok, I don’t know if that title is true or not!  Although the sun does shine most of the time in California, doesn’t it? 

I see three choices as far as Oracle’s move is concerned:  it’sgreat, it’s not great but not bad, or its baaaaad.  I’m going to bet ona good to very good rating, at least for now.  Iread one note that said the deal is expected to close this summer,pending Sun stockholder and regulatory approvals – that means nothingis cast in concrete yet and anything could happen.  For now, let’s call the resulting company ”OraSun” – should I copyright this and register the website?  Ooops, no, I’m too late!

Itsinteresting that one of the largest software companies buys what Ithink of as a hardware company (I know, I know - MySQL, Java, Solaris,etc. are valuable software products).  In some circles that would beviewed as diluting the brand, and from a Crossing the Chasmperspective, there doesn’t seem to be any obvious new market segmentinvolved.  So, what does Oracle have up its sleeve? 

What thecombination of Hardware + Software made me think of is – Appliances. How about selling pre-packaged Oracle database appliances?  Such acombination could be useful for a “database cloud” – massive datawarehouses in the sky?  Even corporate clouds could benefit from a“package deal” of servers that come with Oracle databases andapplications pre-installed and optimized for the hardware?  And, infact, OraSun could be planning to evolve the Sun hardware to its ownneeds.  Could someone like another Google be wanting this type ofbundle?

Image via CrunchBase


A lot is being said in the press aboutwhat the motivations for Oracle’s purchase could have been.  Theanalyst’s focus is typically on the software – MySQL, for example. Perhaps its really the people and IP that Oracle wants.  Would anotherscenario be that they divide the company up and sell off the the badparts (i.e., hardware)?  I don’t think so personally (or perhaps I hopenot!).   

Some of the press has certainly focussed on whether the twocompanies are complementary or massively overlapping.  The primaryimplication is: downsizing.  I’m betting there will be quite a fewareas where things are duplicated, especially in management.  Training,documentation, websites, marketing, product distribution, etc. are allareas where there is little doubt that cost savings and other economiescan be found.

All we can do now is make educated guesses and wait for summer - to see if the Sun really is shining on Oracle.

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Jim Love, Chief Content Officer, IT World Canada

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