Flickr Co-Founder Fake Launching A New Killer Startup

How do you make your decisions today?  Think about those “tech”related questions that family or friends might frequently ask you.  Would a Netbook be powerful enough?  What internet “package” is right for me?  Should I get a Mac or stick it out with Windows? What if someone doesn’t have a techie around to ask? Or what if you are that “techie”? Perhaps you rather be able to send them to the latest killer social networking site instead of coming to you all the time!   Hunchis launching soon, and with Flickr’s co-founder Fake at the helm, Iknow everyone is going to be talking about this site when its doorsopen..

Hunch helps you make decisions and gets smarter the more you use it

At the heart of Hunch are decision trees that allow a human user togo through a series of questions in order to make decisions.  It issurprising how few people even know who Caterina Fake is.  Her Wikipedia entry states:

“Fake is best known as the co-founder, with Stewart Butterfield, of Flickr, a photo-sharing service developed by Ludicorp in Vancouver and acquired by Yahoo! in 2005. Flickr ushered in the so-called Web 2.0integrating features such as social networking, community open APIs,tagging, and algorithms that surfaced the best, or more interestingcontent. Prior to founding Ludicorp she was Art Director at Salon.comand heavily involved in the development of online community, socialsoftware and personal publishing. She joined the board of directors of Creative Commons in August 2008″

About Hunch, Caterina Says:

“Look. Decision-making is difficult, and decisions have tobe made constantly. What should I be for Halloween? Do I need aPorsche? Does my hipster facial hair make me look stupid? Is Phoenix agood place to retire? Whom should I vote for? What toe ring should Ibuy?

Hunch is a decision-making site,customized for you. Which means Hunch gets to know you, then asks you10 questions about a topic (usually fewer!), and provides a result — aHunch, if you will. It gives you results it wouldn’t give other people.On her blog,Caterina admits that the site is in its very early stages, but confirmsthat an API will be available to allow developers to build applicationsthat leverage not just Hunch, but other Social Networking think tanksout there.  I can see this site having broad appeal, and getting a lotof positive press once formally released.  You can signup to try and bea beta tester by visiting Hunch and leaving your email address.

I have a “hunch” it is going to be a hit. { Sorry, but I could not resist! }

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