Brian Taylor of the Recycling Today Media Group held a session at the CES show that wasn’t about gadgets, or celebrities or really anything that is part of the norm of a typical CES show.
Taylor’s topic today was about the environment and what it means to the consumer electronics industry. Now the IT industry has a head start on recycling and last year was the green IT year if you ask me, but CE, collectively as an industry, has not made any inroads or statements about this.
It may occur anyways with the crossover of IT and CE becoming more significant this year than any other year, but the CE industry on its own has to make its own plan to help out.
Greenpeace is looking at CE and you know you do not want them after you.
The problem as I see it is one of control. The IT industry has some level of control because they predominately sell to businesses. But, CE sells to consumers; individuals who made not give a care about the environment.
Just today as I dropped my kids off for school I saw a big screen TV, a rear projection model that was big 10 to 15-years ago on the curb. That monster needs to be recycled properly.
People do not do that. They either pass it on to someone else in desperate need of a TV or throw it out.
Throwing it out costs money. Lots of it.
The CE industry does not have to talk to its own, but to the masses and they must be a major part of any government and community green effort.
I wish them luck.
One quick hit today. It may have happened during the holiday break by PR practitioner John Challinor has left Sony Canada for Cohn & Wolfe.
— Posted by Paolo Del Nibletto, 09/01/08, 10:09 AM, firstname.lastname@example.org