One of the big controversies this year is that Citrix pulled out ofVMworld. According to Citrix, they were pressured by VMware and feltthe show was becoming too much about one vendor. Instead ofquietly fading behind the scenes, however, the company managed to makeitself seen all over San Francisco this week, and particularly in frontof the Moscone Convention Centre where VMworld is being held. Mypersonal favourite: the tagline, “It's a Citrix world now.” Oooh, snap!
Array
Citrix tries guerrilla marketing tactics at VMworld 2009
Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.
Jim Love, Chief Content Officer, IT World Canada
We'd love to hear your opinion about this or any other story you read in our publication.
Jim Love, Chief Content Officer, IT World Canada
Featured Download
IT World Canada in your inbox
Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.
