Citrix tries guerrilla marketing tactics at VMworld 2009

One of the big controversies this year is that Citrix pulled out ofVMworld. According to Citrix, they were pressured by VMware and feltthe show was becoming too much about one vendor. Instead ofquietly fading behind the scenes, however, the company managed to makeitself seen all over San Francisco this week, and particularly in frontof the Moscone Convention Centre where VMworld is being held. Mypersonal favourite: the tagline, “It's a Citrix world now.” Oooh, snap!

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Jim Love, Chief Content Officer, IT World Canada
Shane Schick
Shane Schick
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