If you’re looking for something to do over the long weekend and live in the Toronto area, my suggestion is to visit the Cineplex Odeon Queensway in Etobicoke and watch the latest Harry Potter movie in one of the theatre’s new D-BOX motion seats.

The Queensway is the first and only movie theatre in Canada to offer motion effects through new movie theatre chairs from D-BOX Technologies Inc., a Montreal-based company known for developing similar chairs for the gaming and home theatre markets.

The seats are equipped with D-BOX Motion Code, an immersive technology that draws you into the film using vibrations and motions that sync with what is taking place on screen – you literally feel the movie.

The seats were unveiled to Canadians on July 15 with the release of Harry Potter and the Half-Blood Prince, but launched in the commercial movie theatre market last April at two theatres in the U.S. – one in Arizona and one in Hollywood – with the release of Fast & Furious 4.

Only certain films will work with the chairs, which have been installed in one row towards the back of one of the Queensway’s auditoriums. They are activated by inserting your ticket, which tacks an extra $7 on top of the movie ticket price.

But it might be the first time you find splurging in a movie theatre worthwhile – and definitely worth more than that popcorn/drink combo. Even if you aren’t a Harry Potter fan, you’ll want to stay put in your seat.

A full article on the D-BOX technology, “Canadian technology offers movie goers a moving (seat) experience,” is available at ITBusiness.ca.


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Jim Love, Chief Content Officer, IT World Canada
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