Channel Elite Awards helps you differentiate

I want to personally thank Bruno Pupo, who is now a senior executive at Carnyx Communications Inc., for his blog response yesterday.

Pupo, a former Channel Elite Awards (CEA) sponsor for many years, touched upon something very important: How do you distinguish your company from the one down the street? Like Pupo said, the Channel Elite Awards is the perfect program and event for doing this.

Let’s face it, the IT channel in Canada is very competitive and has many great solution providers. The Channel Elite Awards is a program that can help you grow your business by showcasing the winning IT solutions to a market place that is interested in learning about them.

Pupo also said that the Channel Elite Awards is a great opportunity to reward employees for a job well done. I could not agree more. Over the years of the CEA many solution providers have brought their best employees to the event. You would see tables filled by just one company’s personnel. It is great to see. I really enjoy meeting these people because you can see the passion in their eyes, and you can hear in their voices that they really care about the company the work for and the solutions they provide for their customers.

Like Pupo said it’s free to participate in the CEA. Just go online to and submit an entry. We have streamlined the process to make it faster for you.

We have also increased the number of categories with our managed services and collaborative solutions. Also new is the Best Green Solution. In this category, we’ll recognize solutions that effectively serve to reduce environmental impact. The winning solution will have effective ways of reducing energy consumption, the carbon footprint or the ecological impact of any business activity or function or, by design, the solution itself has demonstrably less negative impact on the environment than alternative solutions.

With the Green category this will give solution providers another way to differentiate themselves from the rest of the pack. Like Pupo said:

“What makes you different from the guy next door? The process of completing a submission gives you the opportunity to further evaluate what makes you a valued provider to your clients. You’ll be surprised what can be found by a company self evaluation. What you take for granted because you do it every day or think is “OK” could be remarkable in the eyes of someone else.”

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Jim Love, Chief Content Officer, IT World Canada
Paolo Del Nibletto
Paolo Del Nibletto
Editor of Computer Dealer News, covering Canada's IT channel community.

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