Uncategorized Canadian firms shy about mobile marketing: Survey Howard Solomon @HowardITWC Published: March 20th, 2012We're a technology-savvy country, but a research firm suggests that Canadian organizations aren't taking advantage of the opportunities offered by all those smart phones in people's pockets.IDC Canada said Monday that of 200 businesses and IT executives surveyed last October, only 53 per cent said their organization has no plans to invest in mobile marketing.About 20 per cent said they are involved in some way — offering mobile apps, coupons, QR codes and such — and another 26 per cent said they were planning to do something mobile-related in the next 12 months.IDC Canada is selling the entire results of the survey to subscribers for $4,500.The survey was only done in Canada, so it can’t be compared to other countries. But Krista Napier, a senior mobile analyst for the research company, says it suggests organizations here are “scratching the surface” on the potential for developing mobile apps, mobile coupons and QR codes.By 2015, she says, sales of smart phones and media tablets will outpace laptops and desktops.Yet some respondents said their organization sees no value in mobile marketing. While she admits it may not be for every company, “I would argue they don’t understand the value it can deliver, not that it can’t add value. I think there’s still some education required.”“There are (Canadian) companies that are doing some leading edge things, but I think in general a lot of companies need some help.”Would you recommend this article?00 Thanks for taking the time to let us know what you think of this article! We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →Jim Love, Chief Content Officer, IT World Canada Related Download Sponsor: Carbon60 Moving to the Cloud: Beyond the Myths Get on the road to cloud success by moving past the myths around it. Register Now Uncategorized