Business 2.0’s bumpy ride

Published: July 17th, 2007

business-20.jpgThere was a lot to admire in Time Warner’s Business 2.0, a magazine that seemed to be aimed more at the departmental decision-maker than traditional IT manager. A New York Times story suggests it is all but closing, while Henry Blodget at Internet Outsider believes the nails have already been driven into the coffin. Among other features, I always liked “What works,” a section on best practices. Perhaps, like so many other niches, this kind of material is best suited for the Web, where the distribution channels are a bit more fluid and the decision-makers are easier to reach.

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