Each of the four models in the lineup hasbuilt-in networking and automatic two-sided printing. Both thebottom-end 5370DW ($299) printer and top-of-the-line 8890DW ($629) MFPfeature wireless networking and an increase in print speed from 30 ppmto 32 ppm.
“On the previous models, networking was onlyavailable on two of the three MFPs, wireless networking wasn’tavailable at all and duplexing was only on the top of the line MFP andthe printer,” said Brian Caldwell, senior product manager for BrotherCanada.
The 5370DW is actually the top-of-the-linemodel in a family of products carried in the U.S. “We are only carryingone model of that lineup in Canada,” said Caldwell.
The scan-to capabilities on the newMFPs are particularly power, Caldwell noted. “You can walk up to themachine and scan to network servers, directly to an e-mail server…on anumber of the models you can scan directly to USB keys.”
Mid-range models include the 8080DN ($419) and 8480DN ($499), which feature the ability to print from or scan to USB keys.
While the machines are small enough tobe used by small business users, they include programming features thatlarger corporate accounts could use as well, he said.
From a green point of view, the units are “as green as we could make them,” said Caldwell. Each model is Energy Star compliant, with high-yield toner cartridges and doubled-sided printing.
One key difference between BrotherCanada and competitor brands isn’t the product, but the service,according to Caldwell. “For business-class users, support is important.”
In addition to the one-year warranty,the printers are backed with toll-free technical support(1-877-BROTHER) seven days a week for the lifetime of the machines. Thecall centres are also based in Canada, he pointed out.