Babes, bikinis and the IT buyer

bud_light_hat_girl2.jpg“Yeah, baby,” the guy beside me purred. “I like that.”

As you may have guessed by now, this was not your average IT conference I was attending. It was a marketing event called Interactive to the Max, where ad agency types discussed how they could do a better job of targeting their messages to their intended audiences. The guy beside me was reacting to an ad, shown during a case study by Bud Light, which demonstrated the power of their “blatent marketing ploy” campaign. It’s too bad there weren’t any IT managers there, because I’m sure they would have appreciated it.

The ads take the clich

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada
Shane Schick
Shane Schick
Your guide to the ongoing story of how technology is changing the world

Featured Download

IT World Canada in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Latest Blogs

Senior Contributor Spotlight