Babes, bikinis and the IT buyer

Published: November 28th, 2007

bud_light_hat_girl2.jpg“Yeah, baby,” the guy beside me purred. “I like that.”

As you may have guessed by now, this was not your average IT conference I was attending. It was a marketing event called Interactive to the Max, where ad agency types discussed how they could do a better job of targeting their messages to their intended audiences. The guy beside me was reacting to an ad, shown during a case study by Bud Light, which demonstrated the power of their “blatent marketing ploy” campaign. It’s too bad there weren’t any IT managers there, because I’m sure they would have appreciated it.

The ads take the clich

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