If you can afford to get an iPhone (and the accompanying service plan) you’re probably reasonably rich. Maybe not go-to-Hell rich, but the gadgets help give you enough ego to fake it. So says a study from Mindset Media which examined links between acquisitive consumer tech customers and their attitudes. And boy, do they have attitude.

“Avid technology consumers tended to score highly in personality traits such as leadership, dynamism and assertiveness — but low in modesty,” the study says.

Advice to IT departments: Don’t give users anything that will make them feel any more superior than they already do. In fact, considering exploring if the reverse is also true. Running a mainframe should make a humble person out of anybody.

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Jim Love, Chief Content Officer, IT World Canada
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