Advertising has a new angle: the economy

Published: January 21st, 2009

I heard an advertisement on the radio a few weeks ago from a vendor of home appliances that read: “Quality appliances hold their value in any economic climate.” And, a few days ago, I saw a TV commercial for an automobile manufacturer that had a similar ring: “Finance or lease any new Hyundai. If in the next year, you lose your income, we’ll let you return it.”

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Jim Love, Chief Content Officer, IT World Canada

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