– By Joaquim P. Menezes –
With their proven effectiveness in building brand, enhancing communications and even boosting revenue, why isn’t use of Web 2.0 tools – such as blogs and wikis – becoming more pervasive among enteprises?
The answer to that was provided by a recent study by The Nemertes Research Group.
Only 37 per cent of enterprises surveyed by Nemertes were using wikis.
Those that weren’t cited three key challenges to adoption: management, security and compliance.
CIOs also expressed concern about the way wikis are introduced into organizations – outside the control – and sometimes even the knowledge – of IT.
Okay, so there are undoubtedly risks to deploying social media tools. So what should enterprises do? Should they:
1. Continue to look askance at these tools – and stall adoption?
2. Find a way to minimize their dangers and disadvantages – while capitalizing on their benefits?
I guess CIOs would only favour the latter option if they are convinced that the benefits of social media far outweigh the risks.
And one way they can develop this conviction is by talking to other CIOs who are experiencing the stupendous short- and long-term benefits of social media.
These include: greater productivity, less e-mail, greater employee contribution, better knowledge sharing – the list just goes on.
Tell us your thoughts on the enterprise adoption of wikis/blogs and other Web 2.0 tools.
How much of a priority should this be? Should companies wait it out, test the waters a bit more, get a sense of the problems and pitfalls before taking the plunge?
Let me know your thoughts and I’ll use them in an article on: Social media for the enterprise