Well, someone had to do it. Richard McManus of Read/Write/Web has come up with what he believes is the definitive list of the Top 10 Worst Web App Names. My favourites include a social networking service called Layoffspace and an online music service called Fairtilizer. I wouldn’t have included Gravee, which isn’t a horrible brand for a search engine that aggregates items of interest.
For some reason I have a fascination with the branding of software and wrote about the weirdness of Web 2.0 names myself about a year ago. I tried to figure out if there was a science to this process, but I’m not sure if I got very far.