The most insulting types of surveys are those undertaken, crafted and paid for by high-tech vendors who slice and dice the results not to uncover important market truisms but, rather, to validate their strategies and products
The good news: Nearly 80 percent of marketing executives and 68 percent of IT executives said that digital marketing is important to their organizations. The bad news: The disconnect is worse than everrn
The CIO extreme makeover necessitated right now isn't a mere cosmetic rehab. It will demand a mighty effort from those IT leaders whose comfort zone involves four walls, lots of servers and voluminous air-conditioning
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