Thursday, June 30, 2022

Virgin Mobile rebranded to Virgin Plus

Bell’s flanker brand Virgin Mobile has been renamed to Virgin Plus to showcase a new identity that “reflects the company’s evolving service offerings beyond mobility,” according to the press release.

“Canadians want more from their service providers, and Virgin Plus is giving it to them,” says Jennifer Posnikoff, head of brand marketing of Virgin Plus. “Virgin Plus reflects the evolution of our brand beyond mobility to encompass mobile Internet and TV all from one provider. Plus, awesome Member Benefits and customer service.”

In addition to being Bell’s affordable mobile brand, offering services over HSPA+, 4G LTE and LTE-A, Virgin Plus also offers internet and TV packages, hence the rebranding.

VIrgin Plus coverage map in 2021
Virgin Plus coverage map in 2021. Pink: LTE-A; Cyan: LTE; Red: HSPA+. Source: Virgin Plus

It’s unclear whether the new brand will mean a new direction for the company.

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Jim Love, Chief Content Officer, IT World Canada

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Tom Li
Tom Li
Telecommunication and consumer hardware are Tom's main beats at IT World Canada. He loves to talk about Canada's network infrastructure, semiconductor products, and of course, anything hot and new in the consumer technology space. You'll also occasionally see his name appended to articles on cloud, security, and SaaS-related news. If you're ever up for a lengthy discussion about the nuances of each of the above sectors or have an upcoming product that people will love, feel free to drop him a line at tli@itwc.ca.

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