Wednesday, August 10, 2022

Big business thinks small

The traditional objective of startup businesses has been to start small and grow big — perhaps big enough to one day challenge the heavyweight market players. Increasingly, however, those large players are turning that paradigm upside-down by looking to infuse their already successful operations with more small-business feistiness and an increased willingness to take risks.

According to University of Waterloo professor Moren L

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