Businesses today are drowning in content – largely unstructured content. Yet we are starved for useful information to guide our decisions and business activities.

Companies are turning to IT to reduce the complexity and increase the manageability of information – to serve the right information to the right people at the right time. Doing this requires an effective content strategy.

This episode walks through the issues, the benefits and the development of a content strategy.

CIO to CIO

CIO to CIO is a special production of CanadianCIO TV. It’s a multi-episode series where we delve into in-depth discussions on the strategic use of technology. Our subjects are leaders in their field from major Canadian to international technology and business executives. It walks you through the successes and the lessons learned from Cisco’s internal applications of collaborative technology. From BYOD to Enterprise Apps, this series includes insight into a roadmap for building the new collaborative enterprise. View the series

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