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Harrah's bets on SAS to gain customer loyalty
Tuesday, October 31, 2006
Harrah's bets on SAS to gain customer loyalty
In the high stakes world of casino gambling, customer loyalty often trumps liquidity. That's true of Harrah's Entertainment Inc. a casino network that says it keeps its eye, not so much on the high rollers, as on small-time gamblers who return to their establishments more often.
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