SUBSCRIBE

Articles Related to online advertising

Artificial Intelligence

Big advertisers experiment with AI to cut costs

IT World Canada Staff -
Some of the world’s biggest advertisers are experimenting with using generative artificial intelligence (AI) software to cut costs and increase productivity.
Governance

Google monopolizes online advertising, U.S. alleges in antitrust lawsuit

Howard Solomon -
The U.S. Department of Justice (DOJ) and eight U.S. states are suing Google for allegedly monopolizing online advertising. The complaint, filed Tuesday in Virginia, alleges...
Emerging Tech

Canada Competition Bureau to Probe Google Advertising

IT World Canada Staff -
Canada's antitrust watchdog said in a statement on Friday that it had obtained a court order to continue its investigation into whether Google's online advertising business unfairly harms competition.
Emerging Tech

Google’s ad-blocking might be user-friendly, but it’s also unfair to publishers

Brian Jackson -
Google is in the unique position of being both the most dominant platform for browsing the web and selling ads to that channel.
Leadership

The Business Leadership Podcast: Jeff Goldenberg, chief strategy officer at Abacus

Edwin Frondozo -
A client-side marketing veteran with 15 years in the industry, Jeff Goldenberg is a co-founder of Abacus, a digital agency specializing in performance Facebook ads.
IoT

Hashtag Trending – CCleaner and Vevo hacked, marketers hate Apple’s new ad blocking feature

Eric Emin Wood -
A system maintenance app has been used to distribute malware. MTV’s digital offspring has had more than three terabytes of data stolen. And advertisers...
Careers & Education

U.S. readers prefer banners to native ads: Survey

Candice So -
Some respondents said they felt "deceived" when they found out a brand paid for an article they read
Software

Analysts speculate on Microsoft

Rafael Ruffolo -
With the Microsoft-Yahoo deal effectively dead, the focus has shifted to what Microsoft plans to do to keep viable in the online search and ad market. Some analysts believe the Redmond giant should stay the course, while others suggest partnerships and acquisitions.

Stay on op - Ge the daily news in your inbox

SUBSCRIBE

Popular Stories This Week

ITWC Network

Follow Us

©

2024

IT World Canada. All Rights Reserved.

SUBSCRIBE