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The right road to innovation
Friday, August 31, 2007
The right road to innovation
Many companies set out on the road to innovation but wind up taking some wrong and costly turns along the way. In his work as an MIT Media Lab research associate, Michael Schrage has studied the economics of innovation, moving the subject out of the world of marketing hype and into one where the laws of economics apply, and where intuition often proves incorrect. In this provocative interview, he offers some sound advice that will help keep your innovation initiatives headed in the right direction.
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