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Customer Analytics for Dummies

Download “Customer Analytics for Dummies” to find out how to acquire customers, grow lifetime value, retain customers at risk of...

June 3rd, 2015 IT World Canada Team

Where have all my marketing investments gone? Addressing accountability with marketing performance analytics

Where have all my marketing investments gone? Addressing accountability with marketing performance analytics

Download “Where have all my marketing investments gone” to gain insights into the state of Marketing today and how Marketing...

June 3rd, 2015 IT World Canada Team

ITWC photo by Howard Solomon

Telus shows how big data and privacy can work together

For many organizations the promise of big data is the ability to deliver the right tailored offer to customers at...

June 2nd, 2015 Howard Solomon

Big Data and Analytics

Business Analytics in Action: Deliver the best action to your front line with Predictive Customer Intelligence

You’re collecting more information on your customers than ever, and from more sources than ever: point-of-sale transaction data, online interactions,...

Sponsored By: IBM

Spectrum Auction

Simple is STILL better: Embrace Speed & Simplicity for a Competitive Edge

Recording and analyzing details of transactions with customers is nothing new. In fact, traders 3,000 years ago did just that....

Sponsored By: IBM

Big Data and Analytics

Bit Stew hopes to automate oil sands with $17.2m in funding

Could the Internet of Things bring more efficiency to Alberta’s oilfields? Vancouver company Bit Stew Systems hopes so, and it...

May 14th, 2015 Danny Bradbury

SAS data analytics skills IT workers

How to build your analytics talent bench

Access to useful data is cheaper than ever before, but many companies are finding it difficult to generate business value...

April 29th, 2015 Nestor E. Arellano

Shutterstock

Do you need big data for big results?

Big data is all the rage in IT and in business publications. Supposedly producing big business results from big data...

April 13th, 2015 Yogi Schulz