
Wednesday, March 10, 2010
Social CRM’s 18 use cases: Altimeter Making social networks part of an existing customer relationship strategy is essential to keeping up with, and responding to, customers on the social Web, according to new Altimeter research. Social CRM vendor Radian6 explains how social CRM is not like a call centre
Monday, February 08, 2010
‘Wrong place at wrong time’ for SAP's Apotheker With the sudden departure of SAP’s CEO Leo Apotheker, Altimeter analyst Ray Wang talks of the possible reasons for the exit and what SAP must do to satisfy its customers