
Wednesday, March 10, 2010
Social CRM’s 18 use cases: Altimeter Making social networks part of an existing customer relationship strategy is essential to keeping up with, and responding to, customers on the social Web, according to new Altimeter research. Social CRM vendor Radian6 explains how social CRM is not like a call centre
Thursday, February 04, 2010
IBM has ulterior motives with Initiate: Informatica Data integration vendor Informatica, which recently bought master data management company Siperian, takes shots at IBM’s plans to buy Initiate Systems, warning customers IBM is not committed to MDM. Altimeter analyst Ray Wang said IBM’s approach to MDM is not as fragmented as it used to be