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This is the year of mobile.

How often have you heard that? Certainly starting six months after Apple released the first iPhone in 2007 when the industry was stunned not only by its success but by the adoption by the enterprise.

Well, the cry is out again as an avalanche of mobile applications is released. This week, for example, CIBC and Telus launched the bank’s mobile payment app on Android smartphones, with one for BlackBerrys to follow before the end of the month.

Last month the Royal Bank issued the RBC Wallet allowing users to buy goods and services with either credit or debit cards on Android handsets through Bell Mobility.

These and other announcements along with soaring sales of smart phones and increased mobile traffic have led industry experts to definitely say 2014 is the year, particularly for mobile marketing.

Kimberly Whitler interviewed officials from IBM and the Mobile Marketing Association to give insight into how mobile is important in corporate marketing.

One of them pointed out that ING Direct Canada (now part of Scotiabank) has merged its banking functions with Facebook to get to younger customers.

It’s an interesting read for organizations that have yet to flesh out their mobile strategies.

Read the whole column here

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