The new MFPs include the WorkCenter 5800 series of black and white printers, the entry-level 7200 series (which replaces the 7100 series), the 7800 series (which replaces the 7500 line), and the ColourQube 9300.
The existing ColourQube 8700/8900 series will be backwards compatible with ConnectKey.
In a briefing to reporters before the official announcement, Rick Dastin, president of Xerox’s office and solutions business group, said the idea is to sell customers on ConnectKey and then let them pick the MFP they need for the job. That would turn selling on its head, which is usually market the hardware first.
But ConnectKey is going to be marketed as an ecosystem that allows printing to be simpler than ever. In addition to one-button printing and scanning, ConnectKey can link to Microsoft SharePoint document repositories so documents can be digitized and then sent to on premise or cloud storage such as DropBox, Salesforce.com or Evernote.
Administrators can get into the system remotely for maintenance, or for training staff.
ConnectKey has an open application programing interface so organizations or system integrators create apps for the platform through a Xerox-hosted tool called App Studio.
Apps allow the printer interface to be customized for each customers’ workflow, for example. Xerox [NYSE: XRX] will initially create some apps on its own (one of the first include the ability to email a document from a printer), but ultimately it is hoped partners will create apps to be downloadable – some for an extra fee – from an app store.