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These chips can do everything…well almost everything

These chips can do everything…well almost everything

By:  Darrell Dunn  On: 16 Jan 2007 For: Computerworld (US online) Creator

Chip makers, including Intel Corp. and Advanced Micro Devices Inc. (AMD), are ushering in a new era in processor design by adding hardware-enabled features to their wares. The goal is to either replace functions that have traditionally been done via software or, more often, significantly improve the operation of the software.

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Hardware performance is about much more than clock speed and raw processing power these days, thanks to embedded functions that are helping do things from improving security to virtualizing servers.

Chip makers, including Intel Corp. and Advanced Micro Devices Inc. (AMD), are ushering in a new era in processor design by adding hardware-enabled features to their wares. The goal is to either replace functions that have traditionally been done via software or, more often, significantly improve the operation of the software.

As an added bonus, those hardware-assisted processor functions improve overall system performance without increasing the heat generated, the vendors claim, allowing corporations to keep a lid on utility costs and reduce the need for exotic cooling strategies.

"This is something that has been coming for a long time," says Rick Sturm, president at Enterprise Management Associates. "It’s the natural course of evolution, and an affordable and rational thing to do to put some of this functionality down on the chip level."

As computer platforms and overall system management increase in complexity, IT professionals are demanding that systems have 100 percent availability, subsecond response times and instant problem resolution, Sturm says. Those goals are no longer strictly the purview of any one area -- silicon, software or human intervention -- but are now being addressed by taking advantage of advances on all fronts.

"IT is strangling" from the costs of operations, Sturm says. "We’re spending so much money on management that it is preventing us from innovating and addressing the needs of business."

Early customers

The Charlotte Observer, North Carolina’s largest daily newspaper, in December began migrating some of the publication’s most important applications to a virtualized environment.

The paper is moving its Oracle-based circulation system database to servers that have Intel's new quad-core Xeon processors with baked-in, hardware-enabled virtualization technology. Also being placed on these same virtualized servers is the paper’s editorial content workflow system.

Geoff Shorter, IT infrastructure manager at The Observer, says he found out during his testing phase how these new servers can run virtualization in near-native speeds. The database used for the test prepares subscription renewal notices and determines which accounts need to billed, how much to bill and for what period of time.

Mike Grandinetti, chief marketing officer for virtualization software provider Virtual Iron, says virtualization often results in overall hardware performance penalties, ranging from 10 percent to 50 percent. But when using chip-enabled virtualization, that penalty can drop to 4 percent or less.


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Darrell Dunn Darrell Dunn is a contributor to the International Data Group (IDG) News Service, which publishes global technology stories from bureaus around the world to more than 300 publications in more than 60 countries.

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