(San Francisco's AT&T Park. Eric Broder Van Dyke photo, Shutterstock)
Do you often strike out with customers? Do they think you're playing foul? Stepping over the line?
The Giants not only keep their subscribers happy, they also treat their employees well, he argues. Bucholtz asks a number of questions organizations should consider, including whether they have built processes or policies that stop the business from doing the things that convert customers into fans.
Consider this and then maybe your customers will play ball.