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The rewards of 21 billion lines of data

By:  Dave Webb On: 04 Dec 2008 For: ComputerWorld Canada Creator

A Groupe Aeroplan subsidiary offers retailers and suppliers analysis run against all purchase data in the last two years -- "a platinum mine" for users, according to one analyst. SEE VIDEO DEMO BELOW.

The rewards of 21 billion lines of data
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What could you do with 21 billion lines of customer purchase data?

If your store participates in the Nectar loyalty rewards program in the U.K., you could analyze promotions and product launches, optimize the layout of your store, discover availability problems and micro-target promotions to your cardholders -– about 12 million households, or half the population of the U.K.



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Dave Webb Dave Webb Dave Webb is a journalist of 20 years experience in newspapers and magazines. He has followed technology exclusively since 1998 and was the winner of the Andersen Consulting Award for Excell... more

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