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Sitemasher to reduce developers' cutting, pasting

Sitemasher to reduce developers' cutting, pasting

By:  Briony Smith  On: 06 Oct 2008 For: ComputerWorld Canada Creator

A Vancouver startup launches a hosted offering that simplify the work that goes into designing Web sites and content management systems. It's also putting its money where the cloud is

Web site development service Sitemasher went live Monday with a new service geared toward making developers’ lives a little easier.

“We wanted to take the complexity out of Web sites,” said Sitemasher’s CEO, Ron Moravek. “Usually you have to deal with the CMS, the hosting, and the design."

Sitemasher instead offers developers a hosted solution that makes the more annoying parts of Web design less hideous. The browser-based system offers a simplified design structure, along with a completely integrated CMS. Said Moravek: “The CMS maps in real time as you go along, building in the roles and permissions as well.”

The drag-and-drop feature updates the schema easily, while the software-as-a-service functionality cuts down on maintenance time, courtesy of fast updates. “We talk to a lot of companies that employ armies of people who just cut and paste all day long, but this allows you to cascade the information to all your networked sites,” said Moravek. This keeps the designer and key developers in the equations, but cuts out costly and unnecessary coding staff who man the Dreamweaver or SQL, he said.

Finding a vendor to back their super-specific play was tough, however. “We went around to talk to different data centres, as we knew we’d be growing across multiple data centres. But when we wanted to bring in full virtualization and Citrix boxes, they didn’t want to deal with that,” said Moravek.

The Vancouver-based company paired up with a neighbouring vendor to power its outsourced infrastructure, Peer 1 Network Enterprises.

(id=i). “It offers start-ups that flexibility,” said Peer 1’s Robert Miggins, senior vice-president of business development. “We own and manage the network, and adapt the bandwidth to their needs. It benefits them as their business changes, and it scales really well.” This is a growing trend in the SMB market, said Miggins, who has seen a spike in the number of smaller and start-up companies outsource their hosting.

According to a recent customer study from the San Antonio, Texas-based Rackspace Hosting, nearly 70 per cent of IT managers expect over the next five years that the number of IT functions they outsource to hosting, software-as-a-service or cloud service providers will increase.

With the current economic turmoil, many feel that the pressure on IT budgets is set to remain constant, or even increase. Outsourcing has often been touted as a cost saving option (mostly, in truth, by the IT service providers themselves), so it comes as no surprise then that the survey identifies a number of IT managers assigning a significant part of their budgets to hosted services.


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Briony Smith Briony Smith is a contributor to the International Data Group (IDG) News Service, which publishes global technology stories from bureaus around the world to more than 300 publications in more than 60 countries.

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