SAP AG launched the SAP BusinessObjects BI OnDemand offering that is hosted and designed specifically for the everyday user with zero business intelligence training, along with the slogan: “Instant insight for the rest of us.”
The casual user has been an underserved area of the BI market and a “big” goal for the Germany-based software vendor in the last several years, said Marge Breya, SAP executive vice-president. “So many users today don’t have access to the information they need to do their jobs,” said Breya.
The new offering lets users access data housed both on-premise and in the cloud, including from Salesforce’s CRM. Other functionality include Business Objects Explorer software for data visualization from any data source and a guided workflow to help casual users with the process of accessing, exploring, visualizing and sharing data. Crystal Reports is also integrated. “All within a suite and a very common look and feel,” said Breya.
The company, she said, has been making steady progress and learning quite a lot from the market in this area, with the goal of raising penetration and adoption of BI to casual users to a rate of 70 to 80 per cent in the next several years.