Python can provide an elegant solution to complicated big data
problems, according to AppNexus, a company that develops advertising applications.
Python's syntax is well known to be quite intuitive and easy to pick up for new programmers. Yet it's still a powerful languagrthat can perform many of the same functions as more specialized statistical modelling languages, according to this ComputerWorld article.
As the article points out, the appeal of a simple programming language in a development environment dealing with big data problems is because of cross-section of employees who can be involved, some of whom are statisticians or engineers, and not programmers with significant IT backgrounds. Thus, Python becomes a common framework that they can all learn easily-- in fact, AppNexus has an intern teaching the course.