Messages are noted as open or closed so both sides can know what’s been resolved.
Kelly said planners are notified by an email message with a link to the app once a meeting is booked.
Mobile Event Engagement is a specialized app that doesn’t deal with event management – the actual booking of meeting space and food for an event, which is done by on-premise software like Newmarket International’s Delphi.
Which begs the question what if Delphi – which also has cloud version – comes up with a similar service? Any company can be a threat, Busa replied. He also said that in the U.S. his company has a partnership with wireless carrier Verizon, which hosts Mobile Event Management in its cloud and gives the company access to hotel chains there.
Benbria makes a number of apps for helping organizations stay close to customers.
--BlazeLoop Customer Engagement, announced last November, is aimed at giving retailers, hotels and casual restaurants a way for customers to immediately text complaints so they are acted on quickly. The Brookstreet Hotel was using it when Benbria asked if it was interested in testing the event engagement app.
--BlazeCast is a customer notification service for pushing information out via alerts, texts or automated calls.
-- BlazePoint is an emergency messaging solution for healthcare institutions, government organizations or utilities.
Benbria’s investors include entrepreneur Terry Matthews through his Wesley Clover investment arm. Matthews is chairman of the board.