In only a few short years, Twitter has gotten so big that I’ve actually created an account.
Now, many businesses are following in my footsteps and deciding to get on this microblogging bandwagon. The only problem is that Twitter doesn’t offer a private service for your business to use.
That means companies that are interested in rolling out microblogging technology will have to seek out Twitter-like tools. A few quick Google searches will find you applications with names like Jaiku, Obayoo, and Cyn.in (this industry sure loves using wacky names).
Another oddly named product, Present.ly, comes from Washington D.C.-based Intridea Inc., a tech firm specializing in social networking projects. I recently spoke with Yoshi Maisami, one of the co-founders of the company, about how organizations can effectively launch a microblogging service.
Maisami is very passionate about the industry and presented me with a laundry list of reasons for enterprise microblogging. Company-wide knowledge sharing can replace those boring Monday morning status meetings, hopefully make unproductive water cooler conversations irrelevant (because employees can get most of that out of the way virtually), bolster corporate morale, and contribute to an overall free-flow of ideas among staff, he said.
While many executives might still look at microblogging as a waste of time, Maisami argues the same things were said about office staples such as the telephone, fax machine and e-mail.
Present.ly offers employees the ability to tune into conversations based on predetermined keywords and take advantage of file attachment capabilities.
But what I was most impressed with was the price point, which Maisami said was a one-time fee of US$2,000 for small business (less than 1,000 employees) and US$20,000 for the major enterprises.