AUCKLAND -- A common sense approach has put the New Zealand government's social media
policy in high regard with IT research company Gartner
On a blog post
on Gartner's website, vice president Andrea Di Maio
commends the policy
for its principles based on an individual's role, which he says are down-to-earth and provide actionable decision frameworks.
Di Maio is particularly impressed by the policy's passive-active-engaged approach, which asks social media users in government to first listen to their community, understand what it is they are voicing, and then engage if it is appropriate.
"This looks so reasonable and yet it is not what most guidelines say, as they try to urge organisations to establish a presence even without any clear understanding of their audience's expectations," says Di Maio.
"These are must-reads for any public sector organisation that is struggling with social media."
"We looked at what other jurisdictions were doing in this space to avoid re-inventing the wheel," says Gulian. "We received permission from the U.K. to repurpose their guidelines, and we used this as a first draft."
Gulian says this draft guideline was then taken through a consultation process with the government web community, and other government staff. "We came out of this with an end product which we think is very sound," says Gulian.
The social media policy was approved by the ICT Strategy Group in November, and Gulian says it is effective immediately.
(With an add by IT World Canada)