While accessing information in the Internet has grown into mythical proportions, it is a complete opposite of mobile search whose development has remained static despite its wide user adoption.
"There is little 'joy of use' in the current mobile search user experience," according to Sarah Burnett, senior analyst of global consulting and advisory firm Ovum, based in London, England.
Mobile search, which refers to the seeking of information in the Internet via mobile phones and other devices, was described by Burnett as still in its "infancy," wherein the typical user experience leaves much to be desired. She added that with a growing appetite for mobile content, consumers and business users will be looking to mobile search for information or content access and retrieval.
"Vendors and content providers have to recognize that people interact with their mobile phones in very different ways than they do with their PCs," Burnett said. "The interaction is dictated by the tiny screen, typically awkward keypad and limited on-screen navigation. Given these constraints, navigating a long list of search results is hardly user-friendly."
The executive also commented that given the rapid evolution of mobile devices and networks in recent years, many are expecting that mobile search would provide slick interfaces and accurate results, but in most cases, they would be disappointed.
"Mobile search should deliver answers, not links," advised Mark Blowers, also a principal analyst at Ovum.