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Local search firm buys into mobile ads

Local search firm buys into mobile ads

By:  Briony Smith  On: 02 Jan 2008 For: Computing Canada Creator
 

Call Genie buys PhoneSpots

Local search solution vendor Call Genie announced today its acquisition of advertising and mobile content delivery company PhoneSpots, which was bought for $5.75-million.

The Oakland, California-basedPhoneSpots will provide its new owner with mobile advertising and mobile content delivery geared toward Call Genie-enabled mobile device users.

The acquisition will also allow Call Genie, which is based out of Toronto, to offer AdExchange with pay-per-call tracking that is compatible with many media and services.










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Tags: mobile device users, Genie-enabled mobile device, pay-per-call tracking

 
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Briony Smith Briony Smith is a contributor to the International Data Group (IDG) News Service, which publishes global technology stories from bureaus around the world to more than 300 publications in more than 60 countries.

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