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Image search firms target police, marketing users

Image search firms target police, marketing users

By:  Kathleen Lau  On: 26 Aug 2008 For: ComputerWorld Canada Creator

Canadian companies in Gatineau and Toronto are using a mix of biometrics and database queries to identify child pornographers and help detect breast cancer. Where their software could wind up next

Leila Boujnane, CEO and co-founder of Idee, said that as useful as image identification technologies can be, the key to real success is integrating the best of different technologies like face identification and image background analysis, instead of relying on one a single approach.

In the case of image background analysis, said Boujnane, very often law enforcement needs to “focus on the background because that will give you clues as to where this is taking place, have you seen it before, can you correlate to other images that have given you information about a location.”

It’s therefore critical to understand how to select the technology strengths you want to combine, and, she said, “piecing together these five or six or ten highly-specialized technologies to be able to have a system that allows you to do the work you have to do.”

Boujnane, too, can name numerous applications for image identification technology besides fighting crime. Business executives use TinEye to track where their images have appeared online. And, it can be “part of a holistic marketing approach” for the professional or amateur photographer of those images who may want to know where, and how many times, they get published.

Image identification can also be combined with the ubiquity of the mobile device to assist today’s consumer. “You can literally hold your iPhone to a book or a CD cover and take an image and if you want additional information about that, all you need is a system that takes that image, enlarges it, and then compares it against a large image collection,” said Boujnane.

The days of software and hardware limitations are gone, and for the first time, said Boujnane, “capabilities of the technologies and of the hardware are both merging together to give us an incredible ability to now deliver these types of services in a large scale.”










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Kathleen Lau Kathleen Lau was a senior writer with ITWorldCanada.com and ComputerWorld Canada from December 2006 to August 2011.In her role as senior writer, she covered broadly technology news and issues r... more

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