Hewlett-Packard Co. last month used the Windy City as a platform to air out new battle plans for its many lines of business, including a few for the networking space. The company reported a revamped, three-fold strategy consisting of enabling e-services, an always-on infrastructure and intelligent, connected devices at the annual HP World Conference and Expo held in Chicago.
Company executives were on hand to deliver keynote speeches detailing the strategy covering the HP vision, including the shift to service-centric computing, as well as the company's detailed storage direction.
According to Lynn Anderson, vice-president of enterprise marketing for HP Canada, the underlying message resides in the fact that HP believes it is qualified to thrive and win in the intersection of the three trends it has developed its strategy around.
Anderson's comments coincide with what Ann Livermore, president of HP services, outlined during her keynote address. Livermore said that HP sees a series of important shifts in the technology world, where IT will be delivered as a service built around the concept of services-centric computing.
"Our vision of the future encompasses a world where the Internet will become dynamic, flexible, and (will be) always on," Livermore said.
Livermore described the company's belief by saying that e-services, intelligent devices and environments in an always-on Internet infrastructure will spontaneously connect and be harnessed to perform tasks and then disconnect when the task is complete.
She added that this concept will be carried out in all the areas in which HP has involved itself. Taking that concept and adding a mobility twist was Rich Raimondi, vice-president and general manager of service provider and mobile solutions with HP's solutions organization.
"Mobility will transform business and will change ideas," Raimondi said. "Service-centric computing is also partner-centric. Being partner-centric is necessary to compete."
He added that HP plans to expand to use its role as a partner to help facilitate and assist developers in creating the right solutions for customers.
It was not all hard-nosed strategizing, however, at the conference. The event also gave way to some sneak previews of future services, acquisitions and announcements the company plans to announce officially later this year and throughout 2002.
Topping the list was the introduction of a concept dubbed i-shadow. According to Nora Denzel, vice-president and general manager of HP's network storage solutions organization, i-shadow (information shadow) stems from the idea that as people are physically carrying terabytes of data, housing that data is becoming increasingly difficult. With i-shadow, data would be transferred to a local storage service provider (SSP), one that would ideally belong to a federation of SSPs. It would become unnecessary for someone to lug a laptop or risk losing a PDA when giving an address or speech, Denzel said.