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Greenwashing the data centre

Greenwashing the data centre

By:  Tim Wilson  On: 04 Nov 2007 For: Network World Canada Creator

Data centres are continuing to grow in size and complexity, and with energy costs on the rise there’s increased interest in finding the right gear and using it properly.

Data centres are continuing to grow in size and complexity, and with energy costs on the rise there’s increased interest in finding the right gear and using it properly. There is also, of course, an environmental argument, though there’s no doubt a certain amount of “greenwashing” going on.

On the hardware side big players HP, IBM, Sun, and recently Intel have embarked on data centre consolidation initiatives. The savings have been impressive. This is an indication of both how inefficient big iron was in the past, but also of some very real advances.

To get it right requires organizational change, a new take on design – of which cooling is a large component – a cost-benefits analysis on the hardware front, and a willingness to consider new technologies such as virtualization.

The organizational challenge comes directly out of the new reality of skyrocketing energy costs. Usually the IT people don’t get the energy bill. It goes to facilities – at one time it could have been addressed almost as a fixed cost. Not anymore. The bills are piling up, and IT and facilities have to get together to address their shared concerns.

Where they do this, of course, is in design, which leads into a discussion around gear and cooling. Design elements also cover off location, flooring, and schematics.

On the location front we can expect some dramatic solutions. There is already a mini data centre boom in Quincy, Wash., due to access to cheap hydro power. As well, with the cost of real estate, and global access to bandwidth, there is serious talk of putting “free air cooling” data centres in northern climes to take advantage of external air sources.

Flooring, while not sounding like a radical innovation, does require advanced thinking in terms of a holistic design for wiring, cooling, and placement. This is not easy to fix in older data centres, but efficient flooring is being built into new ones. A good example is Toronto Hydro Telecom’s new collocation facility and its use of interstitial raised floors. The idea is to separate cabling from air flow, and for the efficiency to result in reduced requirements for air conditioning units.

Ian Collins, vice-president of operations for Toronto Hydro Telecom, sees this as a reflecting a big change in how we look at data centres.

“A few years ago the biggest cost was floor space, now 70% is energy,” says Collins. “The interstitial floor is like a balloon, the floor itself is pressurized, with the air released in specific locations. There are temperature and humidity monitors throughout the floor space. This is 30 inches with a 15/15 split, half for cable sand half for air space.”

Many organizations are reluctant to go with built-in liquid cooling as it can reduce the flexibility required for co-location to multiple clients. However, some data centres are using liquid-cool solutions by companies such as SprayCool and Liebert. SprayCool has designed a closed-loop system for liquid cooling within servers, and Liebert can install pumped-refrigerant or water-based systems on ceilings, walls, or floors.


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Tim Wilson Tim Wilson is a contributor to the International Data Group (IDG) News Service, which publishes global technology stories from bureaus around the world to more than 300 publications in more than 60 countries.

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